Assessment of Night Food Market - A Case Study of Puri, Odisha

Abstract

This study accessess the night food market in Puri area, The research explores the unique features of the Puri market scene during night time using a case study methodology and evaluate the assessment of the night food market. This report attempts to paint a clear picture of the viability and potential impact of a night food market in the puri area through in depth analysis and data driven insights. The ultimate objective is to support the creation of an inclusive, sustainable tourism model that enhances the experience for tourists while empowering local communities.

Introduction

I. INTRODUCTION

Puri is a popular tourist destination along the bay of bengal in Odisha, India, recognized for its rich cultural heritage, magnificent beaches, and historical significance. A well planned night food market tourism model can improve the quality of tourist experience and also provide support in benefit of “local economy”, “social &cultural benefit” & improving infrastructure of Puri.

II. NEED OF THE STUDY

Puri is a most  popular tourist destination  in Odisha. According to the survey data 60% tourist are visiting Odisha only for Puri and overall there are 1.50 crores visitors visit Puri every year and 40,000+ visitors per day.

According to the ground survey 15000+ tourists  reach puri during night time.  This study will help to assess the potential of  a NIGHT FOOD MARKET in Puri and Its feasibility  of establishing a night food market and enhance tourist experience

III. AIM

To assess the feasibility and potential of establishing a night food market in Puri & recommendation to support the topic.

IV. OBJECTIVE

1. Evaluate the potential and demand for a night food market among tourists and locals in Puri, Odisha.
2. Study the potential Customer for night food market in puri.

V. SCOPE

1. Focus on Puri city and “POTENTIAL FOR A  NIGHT FOOD  MARKE”. 
2. To study the demand for food options at night for local, visitors & late night arrivals.

VI. LIMITATIONS:

1. External factors: The feasibility and impact of the night market may be influenced by external factors beyond the scope of this research, such as government policies, economic fluctuations, and unforeseen events.
2. Community perspectives: While the research will consider community support and potential challenges, in-depth engagement with diverse community members may not be possible within the research time frame.

VII. EXPECTED OUTCOME:

1. Through comprehensive analysis and data-driven insights, this research aims to provide a clear picture of the FEASIBILITY AND POTENTIAL IMPACT OF A NIGHT FOOD MARKET IN PURI AREA.
2. The ultimate goal is to contribute to the development of a sustainable and inclusive tourism model that empowers local communities and enriches the visitor experience.

VIII. STUDY AREA

Puri district is a coastal district of the Odisha state of India. It has one sub-division, 11 tahasils and 11 blocks and comprises 1722 revenue villages. Puri is the only municipality of the district. Konark, Pipili and Nimapara are the three NACs in this district. Satyabadi, Gop, Kakatpur and Brahmagiri are major semi-urban areas.

Puri one of the points of  “Golden triangle for Tourism” of the State of Odisha fall well within the PKDA area.  Puri town  has been an important religious and tourism destination with huge strengths of  rich cultural and religious heritages, beach stretches, and cottage & handicrafts industries.There are 32 no of wards With total population of  2 lakhs. 

 In total there are “2010” street vendors but  “1250” vendors are from sea beach side & other “760” vendors are from puri town other areas.

According to survey visitors footfall Increase in Weekends and Non-Veg days like (Wed, Fri, Sat & Sun), thats why most of the visitors are intrested in sea food . Visitors footfall graph shows that there are 15000+ visitors  in between 9pm-11pm and that’s the peak hours, but in weekends( Fri, Sat & Sun) that sea beach area have that much strength there are 9000+ people are roam till 12 Am & onwards. It shows that the shop closing time reduce the footfall.

Conclusion

This study give a clear image that the puri area have the primaryly tourist potential, and we can analyze that the major hotels are near puri sea beach and most of the tourist footfall are near sea beach area. We can Provide a designated land near sea beach area with proper planning with all aspects like basic amenities and security. Puri have the potential to open a night market, with all the analysis of tourist flow on daily basis and night traveller and local residence.

References

[1] Statistical Bulletins 2018 [2] Journal Of Coastal Science [3] Statistical Bulletins 2020 [4] PKDA Report [5] Puri Municipality [6] Malatipatpur Bus Stand, Puri, Odisha [7] Odisha Tourism Annual Report [8] Statistical Bulletins 2022 [9] https://www.indoreonline.in/city-guide/sarafa-bazaar-in-indore [10] https://zeenews.india.com/hindi/india/up-uttarakhand/uttar-pradesh/pm-modi-will-inaugurate-night-bazaar-in-varanasi-on-7-july-know-the-specialities-facilities-of-night-market/1245666 [11] Varanasi Night Market Reflecting Art https://www.hindustantimes.com/cities/others/varanasi-night-market-bazaar-reflecting-city-s-art-culture-ready-101657050007639.html [12] Varanashi Night Market Location https://maps.app.goo.gl/PmoLHVyTdL97iY7K7 [13] Indore Night Market Location https://maps.app.goo.gl/Qr5mekNewEVy7g9t6 [14] https://www.indoreonline.in/city-guide/sarafa-bazaar-in-indore15. 15.http://www.indorecity.net/travel-tips/indore-map.html [15] https://citybusindore.com/map1.htm [16] https://vdavns.com/varanasi_map_location [17] https://hindi.mapsofindia.com/uttarpradesh/varanasi [18] .https://www.esri.in/en-in/newsroom/blog/gis-for-effective-waste-management-in-city-of-varanasi/

Copyright

Copyright © 2024 Bedprakash Senapati, Mrs. Swapna Sarita Swain, Mr. Rohan Dhal. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.